Study shows Healthy Nutrition Campaign changing teen behavior in Oklahoma

A campaign aimed at encouraging Oklahoma teens to eat healthy is making an impact, according to a recent academic paper published in an international journal. The research found that teens exposed to Swap Up, a campaign by the Tobacco Settlement Endowment Trust (TSET), reported an increase in healthy behaviors compared to those who hadn’t seen the campaign. This shows teens felt Swap Up’s messaging was relevant and relatable, according to the authors of the peer-reviewed article.